A multi-channel insight solution focused on understanding evolving consumer behaviours and attitudes.REQUEST MORE INFORMATION
ABOUT CHANNEL PULSE
Powered by HIM & MCA data, Channel Pulse is a brand new channel-led solution delivering insights on consumer and shopper behaviour across grocery retail and foodservice.
Unique weekly data measuring consumer and shopper behaviour and attitudes, delivered through dashboards and insightful content:
- 52,000 online consumer interviews a year, covering 150+ operators and retailers
- Full channel coverage – in home and out of home, grocery retail and foodservice
- An unrivalled depth of information on occasions, categories and retailers
- Additional bespoke analysis capabilities to meet your specific business needs
ABOUT THE DATA
Channel Pulse data is available through our dashboard - an easy to use analytics tool.
For optimal results, our consumer dashboard can be segmented in a number of ways - including channel, retailer/operator and category reads.
Included in Channel Pulse data:
- Weekly hot topics, with commentary written by our experienced analysts
- Consumer behaviour split by day-part (for example penetration, retailer/operator visited)
- Demographics & channel (including age, gender, work status, region)
- Retailer & category metrics (e.g. missions, visit frequency, purchases)
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