PUBLISHED 10 DECEMBER 2019
Discounters are increasing shopper penetration faster than any other channel (HIM MCA Omnichannel Tracker 2019) and are a key focus area for retail executives (HIM MCA Top of Mind Survey 2019).
Taking a focused look at Aldi and Lidl shoppers, this report surveys over 6,000 shoppers to gain the clearest picture of these discounter customers and how they compare to the average shopper. What drives these shoppers to store, how to their behaviours differ when they are in store, and how does this impact the individual products that they buy?
Understanding these shoppers, their attitudes and the categories they shop is essential to winning in this exciting channel.
What this hot topic insight will cover
- NEWS & MARKET CONTEXT
- CHANNEL PENETRATION
- WHO IS THE DISCOUNTER SHOPPER?
- SHOPPING BEHAVIOURS: PRE SHOP & IN STORE
- FOCUS ON THE TOP 3 DISCOUNTER MISSIONS
- CATEGORY SPOTLIGHTS