Category Deep Dive: Household, Health and Beauty


How good is your Health, Household and Beauty strategy? Do you understand the key shopper trends and how they differ between channels? Retailers often neglect these categories due to lack of knowledge and as a result never see the full potential they can offer. Suppliers need to have a robust strategy for each channel that is based on shopper insights and trends, in order to support retailers and maximise sales and footfall.

Contact us about our Deep Dive into the Health, Household and Beauty categories and unlock insights that will help you grow your presence across the categories and support retailers through merchandising and price.

What this hot topic insight will cover

  • Understand the key difference in shopper behaviours between convenience stores and discounters.
  • The importance of price for Health, Household and Beauty
  • The impact of promotions across Health, Household and Beauty
  • The perceptions of retailers and how they value Health, Household and Beauty
  • How to merchandise Health, Household and Beauty correctly
  • Over 80 pages of industry recognised, exclusive HIM data and insight

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