PUBLISHED 19 SEPTEMBER 2017
Understand the food to go market at a macro level and more specifically in convenience. Understand shopper decisions and motivations, hot food and drinks to go, meal deals and food to go shopper importances.
What this hot topic insight will cover
- Macro overview of the wider FTG market
- Shopper decisions and motivations; how and why does the FTG shopper behave the way they do
- A deep dive into the importance and value of HOT food to go
- Meal Deals; what's the perfect meal deal and are they the viable option for the future
- What's important to the FTG shopper and how do brands and retailers satisfy their needs?