Food to Go Exec Summary 2016


Understand where the convenience channel sits in the overall out of home eating market. What are the roles of brands, price, promotions, meal deals, etc. in driving shopper behaviour? Identify the levers to pull to help grow the FTG mission in convenience.

What this hot topic insight will cover

  • Overview of total FTG market
  • The role convenience plays in FTG
  • What shoppers want
  • How shoppers behave when in the shopping mode
  • The importance of brands within FTG
  • Health and other factors that impact shopper behaviour

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