Food-to-Go Retailer Snapshots

PUBLISHED 13 AUGUST 2015

Pen portraits of the key attributes of shopper profiles, from the following retailers, based on their FTG offer; 

  • Tesco Express
  • Sainsbury's Local
  • The Co-op
  • Spar
  • Budgens
  • Nisa

What this hot topic insight will cover

  • Shopper profiles include the following;
  • Demographic profiles
  • Key drivers to outlet choice
  • Purchase behaviours
  • Spend, basket size and visit frequency
  • Importance v satisfaction ratings

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