Preparing for Easter 2021


Easter 2020 was different as the UK found itself under strict lockdown due to Coronavirus. In this Bitesize report, we take a look at what this meant for the holiday and the alternative ways shoppers celebrated. 

This report also provides insight into who shoppers are purchasing for, what they are purchasing and what are considered the most attractive promotions. Not only that, we also profile the edible gifts shopper and look at the role of dietary requirements in Easter decision purchasing so that retailers and suppliers can get ahead in 2021. 

What this hot topic insight will cover

  • Who shoppers are buying for
  • What they are buying
  • Stocking up and the role of promotions
  • Dietry requirements of the Easter shopper

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Sarah Alhadeff

Sarah Alhadeff

Insights Manager