Technology and Younger Shoppers: How to communicate in store

PUBLISHED 09 DECEMBER 2019

Over 80% of 18-24's say they carry their mobiles with them everywhere. Younger shoppers are an essential but declining demographic in c-stores. 

This reports highlights the importance of these younger shoppers, how to target them and what role mobile advertising and technology might play. 

What this hot topic insight will cover

  • The importance of younger shoppers
  • How to get the message right for younger shoppers
  • The role of mobile advertising in store
  • How to win with push notifications
  • Driving impulse shopping

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Shakti Puri

Shakti Puri

Account Manager