PUBLISHED 09 DECEMBER 2019
Over 80% of 18-24's say they carry their mobiles with them everywhere. Younger shoppers are an essential but declining demographic in c-stores.
This reports highlights the importance of these younger shoppers, how to target them and what role mobile advertising and technology might play.
What this hot topic insight will cover
- The importance of younger shoppers
- How to get the message right for younger shoppers
- The role of mobile advertising in store
- How to win with push notifications
- Driving impulse shopping