Price Marked Packs in Convenience

PUBLISHED 28 NOVEMBER 2019

How important are PMPs to Convenience and what are the key opportunities? 

We examine the behaviours and attitudes behind the decision making process for retailers and shoppers to understand how and why NPD works and how to ensure you maximise the opportunity. 

What this hot topic insight will cover

  • WHO IS BUYING PRICE MARKED PACKS?
  • WHAT ARE SHOPPER PERCEPTIONS OF PRICE MARKED PACKS?
  • ARE PRICE MARKED PACKS AN IMPULSE OR PLANNED BUY?
  • WHAT CATEGORIES ARE IMPACTED?

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Ellen Codd

Ellen Codd

Insights Manager