Preparing for Diwali 2020

PUBLISHED 09 DECEMBER 2019

Diwali, otherwise known as the festival of lights, is a festival all about food and family.

This report explores the demographics of Diwali celebrators, what products they are likely to purchase and where from, helping retailers and suppliers best prepare for Diwali 2020.

What this hot topic insight will cover

  • Who celebrates Diwali?
  • How did shoppers intend to celebrate Diwali this year?
  • What items were shoppers likely to buy?
  • Where did they intend to buy these from?

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Sarah Alhadeff

Sarah Alhadeff

Insights Manager