NPD Opportunities in Convenience

PUBLISHED 28 JUNE 2019

Societal and lifestyle changes have been fuelling product innovation in recent years. Changing dietary needs and growing focus on healthier nutrition impact developments in the grocery market, as consumers seek to be adventurous and explore new things. This report identifies key consumer needs when buying new products, winning channels and categories and best practices used to attract shoppers.

How can retailers and suppliers win at NPD? Through the HIM April Omnichannel study we have collected shopper attitudes, category and product preferences when buying new products.

What this hot topic insight will cover

  • New product shopper profiles
  • Consumer needs
  • Winning channels & categories
  • NPD Demand & Opportunities

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Greta Glaveckaite

Greta Glaveckaite

Data Analyst