Focus on the Forecourt Shopper 2019

PUBLISHED 09 SEPTEMBER 2019

This report takes a detailed look at shoppers in the Forecourt Channel. Using our CTP data, focusing on interviews taking place in Forecourts allows us to compare and contrast their bahviour vs the wider Convenience channel. This report can be used as a tool to understand the opportunities in Forecourts, how shopping behaviours are different, and how they have changed compared to last year. Download the report if you are interested in understanding the forecourt shopper behaviour and how to influence their decision making.

What this hot topic insight will cover

  • Who is the Forecourt shopper?
  • Drivers to Forecourts
  • Shopper purchases in Forecourts
  • Promotional and impulsive purchasing
  • Importance vs. satisfaction
  • The future of Forecourts

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Blonnie Walsh

Blonnie Walsh

Senior Insights Manager