PUBLISHED 13 FEBRUARY 2020
HIM takes a look back at Christmas 2019 so as to determine on a strategy to win for Christmas 2020.
This report looks at the Christmas shopper, their purchasing behaviour and attitudes as well as preferences and needs for their Christmas dinner. With all these in mind, this report aims to maximise the opportunities for future Christmases.
Do shoppers act the same way year after year or do their Christmas traditions change with time?
What this hot topic insight will cover
- Purchasing behaviour
- Preparing for the Christmas meal