CBD Oil Shopper 2019


CBD oil is taking the US market by storm, with an estimated $600 million to $2 billion sales in 2018. Derived from the cannabis plant, marijuana’s non-intoxicating cousin, CBD provides medicinal benefits without the high that comes from THC. One of the most notable characteristics of the CBD market is that CBD-infused products constitute one of the widest arrays of products of any herbal supplement from soft drinks & baked goods to skin care and bath bombs.

How can Convenience make the most of this growing trend? Through the HIM May Omnichannel study we have collected shopper attitudes, product preferences & awareness of CBD oil.

What this hot topic insight will cover

  • What is CBD?
  • CBD oil awareness
  • Product preferences
  • Where is it currently stocked?
  • Barriers to consumption

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Sophie Lane

Sophie Lane

Senior Account Manager