A Focus on the Rugby World Cup Shopper

PUBLISHED 18 SEPTEMBER 2019

This bitesize report takes a look at how shoppers plan on watching the 2019 Rugby World Cup.

35% of UK consumers are planning on watching the Rugby World Cup. Focusing on shopper purchasing behaviours around this major sporting event, retailers and suppliers can learn what consumers will be buying, where they will buy it from, and how this opportunity can be maximised. 

What this hot topic insight will cover

  • Where and who with will people be watching the Rugby World Cup?
  • What’s considered important when purchasing for this occasion?
  • What will shoppers be purchasing and from where?
  • How can retailers maximise on this sporting occasion?

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