PUBLISHED 14 MAY 2018
We’ve spoken to 20,000 shoppers at 1,200 stores and captured over 100,000 data points. This report aims to give you a snapshot of the key trends and take-outs that we have established from our latest research. Arming you with the key shopper insight which we believe is shaping the sector today.
The Winning In Convenience report is a part of the HIM Convenience Tracking Programme.
What this hot topic insight will cover
- Macro grocery trends - understanding the environment we are operating in
- Health of the convenience sector - 2018 update on the channel’s KPIs
- Understanding the convenience channel - making sure the offer is right for the channel
- Securing the base - understanding who the core convenience shopper is
- The food-to-go opportunity - how to tap into the thriving food-to-go trend
- What's coming up next? A sneak peek to what you can expect in the coming year