Weekday versus Weekend Shopping


The report pushes our Convenience Tracking Programme 2018 (CTP) to deliver more for you! There are plenty of opportunities to differentiate the offer and approach depending on the day of the week in the convenience channel. There are some simple tactics that can be used to delight shoppers in convenience channel which would mean increased sales for retailers and manufacturers. The report explores what shoppers are asking for during the week and how that changes on a weekend. Enjoy the read and let us know what you thought!

What this hot topic insight will cover

  • Types of shoppers who shop throughout the week
  • Importance of healthy options throughout the week
  • Difference in missions
  • Category penetration
  • Importance ratings
  • Occasions for weekends and weekdays

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