Symbol and Independent Retailer Benchmarking Report


This simple report look in to comparing 14 fascias and independent unaffiliated retailers side by side across a number of metrics. The report will help you understand the differences in shopping behaviour across the different fascias, and the customer profiles. By understanding what is important to different shoppers it is easier to come up with the right offer and subsequently delight the customers.

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Val Kirillovs

Val Kirillovs

Research & Insights Director