Spirits Deep Dive 2019


What this hot topic insight will cover

  • Macro overview - legislation, consumer trends, retailers’ future outlook of the category
  • The shopper - demographics, retailer choice and why, shopper value
  • Missions & occasions - popular missions & occasions
  • Purchase decisions - type of spirits purchased, impulsivity, promotional purchases
  • Brands vs own label - brand preferences, own label choice
  • Premiumisation - likelihood and motivations to trade up

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