PUBLISHED 11 OCTOBER 2018
More and more consumers are swapping nights out for nights in. This report looks at the factors behind this, who is driving this trend and which catgeories are most important to them. Finally, it looks at how "Big Nights In" can be activated in store, with best in class examples.
What this hot topic insight will cover
- The rise of the "Big Night In"
- Occasions and demographics
- Shopper purchases & behaviours
- In store activation