Beer & Cider Deep Dive 2019


We have taken a deep dive into the valuable beer & cider shoppers to understand how they are changing to get ahead in the game in appealing to these shoppers needs.

What this hot topic insight will cover

  • Beer & Cider shopper - demographics, popular purchase times, preferred fascias and channels, shopper value
  • Shopper motivations - missions, shopper occasions, how engaged retailers are with occasions
  • Choice inspiration - how retailers choose their range
  • Chilled vs ambient - shoppers preferences, what retailers and offering and why
  • Pack size and format - what retailers stock, why they stock that, which pack size/format generates the most sales
  • Minimum Pricing Unit - retailers’ awareness, the impact, where retailers need more help

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