Range and Location: Right range, right store

PUBLISHED 13 NOVEMBER 2017

Range and Location: Right Range, Right Store takes a deep dive into how shopper preferences and behaviour are highly dependent on a range of factors from location, size of store to nearby competition. This therefore has a result on how suppliers should be working with retailers to tailor their range on a store specific basis.

What this hot topic insight will cover

  • Store size – a focus on small formats
  • Geographical region affecting shopper behaviour
  • How to drive sales with nearby competition
  • The value of added store features
  • The effect of location on convenience
  • Customer demographics affecting shopper preferences

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