Meeting Convenience Shopper Needs 2017

PUBLISHED 21 MAY 2017

Marketplace competition is increasing, while external factors including legislation are putting pressure on retailer bottom lines. At the same time, shoppers are more demanding in terms of both their shopping experience and value for money expectations. When it comes to convenience, the mix of challenges and opportunities are what makes it such a vibrant and dynamic channel to work in for both retailer and suppliers and it’s what makes our work at HIM so exciting.

What this hot topic insight will cover

  • 6 key shopper profiles which will impact convenience channel
  • Main convenience shopper missions
  • 5 factors convenience shopper want to be fulfilled
  • Principles of creating exceptional in-store experience

Free insight

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