Bitesize Focus: Who is the Scotland shopper?

PUBLISHED 20 JULY 2016

Understand who is the Scotland shopper; their profile, shopping behaviours and missions.

What this hot topic insight will cover

  • Scottish working demographics
  • How valuable is the Scottish shopper?
  • What is driving them to store?
  • How impulsive are they?
  • What is important to them?

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