PUBLISHED 10 NOVEMBER 2016
As the industry becomes increasingly impacted by technological advances, him! takes a look into the rise of mobile apps and their impact on convenience. This deck will help you understand why technology in convenience is important, who uses apps, what a successful app would like and what are shopper’s motivations for using apps.
What this hot topic insight will cover
- Why are apps important in convenience?
- Who is the app user?
- Barriers to app usage
- App functionalities
- App usage by shoppers
- What motivates shoppers to use a shopping app?