The rise of mobile apps and their impact on convenience

PUBLISHED 10 NOVEMBER 2016

As the industry becomes increasingly impacted by technological advances, him! takes a look into the rise of mobile apps and their impact on convenience. This deck will help you understand why technology in convenience is important, who uses apps, what a successful app would like and what are shopper’s motivations for using apps. 

What this hot topic insight will cover

  • Why are apps important in convenience?
  • Who is the app user?
  • Barriers to app usage
  • App functionalities
  • App usage by shoppers
  • What motivates shoppers to use a shopping app?

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