Engagement and Communication in C-stores

PUBLISHED 07 SEPTEMBER 2015

Understand how best to engage and communicate with shoppers in c-stores. Who should you been targeting, where in store, and how best can you grab their attention?

What this hot topic insight will cover

  • Identify the four main barriers to influencing purchases via effective communication in store
  • Understand where shoppers are heading in store in order to target them most effectively with engaging signage and relevant categories
  • Learn what is most likely to encourage a shopper to chose a particular store and use this to your advantage in outdoor comms
  • Use inspirational signage and magnetic categories to pull shoppers into more aisles and thus open up more hotspots of influence
  • Boost basket sizes by understanding which impulse mechanisms are preferred by different shopper types

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