CTP 2015 Executive Summary


An overview of the key headlines identified as imperative to the convenience sector according to our latest CTP 2015 research. Looking in particular depth at winning the valuable Top Up shopper and satisfying modern shopper needs to win return footfall.

What this hot topic insight will cover

  • Convenience in Context – Convenience in an omnichannel world
  • Pre Shop – Driving footfall
  • In Shop – Driving spend & basket size
  • Next Shop – Driving loyalty & visit frequency
  • Including shopper behaviours and attitudes benchmarked by category and retailer across total UK convenience

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