Range & NPD: Understanding Retailer Opinion

PUBLISHED 23 AUGUST 2016

Understand retailer decision hierarchies around ranging. Identify what level of ‘re-merchandising’ retailers go to, and how frequently. What do retailers think of planograms and how are they used? In addition, gain retailer opinion on NPD in order to understand where they need support.

What this hot topic insight will cover

  • Macro overview of the Wholesale Sector
  • Influencing retailer range
  • Remerchandising behaviour
  • The importance of planograms
  • Support in NPD

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