On Demand Convenience Report


This report will explore the opportunity for suppliers and retailers to win in the On Demand Convenience channel, a relatively new route to market which includes delivery from convenience stores (both direct and via partnerships) and direct to consumer solutions – such as recipe boxes from the likes of Gousto and HelloFresh.

This report will draw on HIM & MCA Insight Channel Pulse data – our weekly measure of shopper and consumer behaviour across all UK food and drink channels; together with a bespoke study to understand more about on demand convenience delivery solutions specifically, including the triggers and barriers to using such services.

What this hot topic insight will cover

  • Competitive landscape: grocery delivery, recipe boxes, convenience delivery partnerships and direct to consumer solutions
  • Consumer attitudes and perceptions – barriers and drivers to usage; awareness/openness to using channel/sub-channels
  • Consumer behaviour metrics – usage; occasions/missions; demographics, category uptake
  • Focus on recipe boxes: the who, what, why
  • Best-in-class examples / case studies - focused on convenience store delivery partnerships, delivery direct from independent convenience stores and
  • The future: future intent; what comes next?

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