Channel Pulse: A return to familiar stores and takeaway maintains its positive swing

Here we have our findings from week 13 (w/c 15June 2020) of Channel Pulse - our weekly measure of consumer and shopper behaviour across all UK food and drink channels.

A return to the familiar

As lockdown measures continue to ease, shoppers appear to be returning to old habits, with the need of familiarity (“it’s where I always go”) rising across all meal occasions. This is most significant at dinner (+8pp) but also at lunch (+6pp), as well as breakfast and snack (both +4pp).

Grocery delivery winning at dinner

Following a strong performance last week for grocery in-store at dinner, this week grocery delivered has increased its share at this key meal occasion, by +3.5pp. Shoppers also appear to have become more price conscious when shopping for dinner, with price as a need increasing +2pp this week.

Food delivery/takeaway maintains its positive swing

Food delivery/takeaway maintains its strong positive channel swing for the next week. Popular fast food chain McDonalds continues to dominate the foodservice headlines as it launches walk-in takeaway across 250 of its restaurants. It is also rolling out a takeaway service to 50 of its already re-opened sites, plus a further 200 restaurants that hadn’t yet re-opened are now open for walk-in orders. Takeaway stores have social distancing measures in place, as well as Perspex screens and hand sanitiser stations.

Meanwhile, supermarkets, convenience stores and discounters – in that order – are the top three channels that consumers expect to be visiting more next week. Online supermarkets have fallen back slightly and remain in fourth position.

 

UK Convenience Market Report 2020

A comprehensive overview of the Convenience channel in the UK including detailed market sizing, competitive landscape and consumer metrics, as well as a dedicated coronavirus section to show the impact lockdown has had on shopper behaviour.

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