How will post-pandemic, ‘adjusted normality’ look?

The coronavirus pandemic has been - and continues to be - a tale of two industries for UK food and drink sales. The hospitality sector has been forced to close all dine-in premises, with takeaway and delivery the only available routes to market. In contrast, grocery retail has arguably never seen such high levels of demand, with shoppers staying local, but continuing to visit stores more than once a week.

With lockdown easing slightly and the government announcing their staged process to return the UK economy to full functionality; operators, retailers, wholesalers and suppliers will need to be prepared for a new ‘adjusted normality’. They must consider how cautious consumers will be towards the eating and drinking out sector going forwards. And will shoppers go back to shopping little and often?

According to our UK Recovery Report 2020 - which launches next week - two-fifths (41%) of consumers plan to frequent pubs, restaurants and coffee shops less than they did before lockdown began. Furthermore, one-third (31%) plan to visit supermarkets and convenience stores less than pre-coronavirus.

To survive, businesses will need to adapt, but despite the challenges ahead, growth opportunities will remain. The most prepared businesses will be in the best position to capitalise on these.

Next week, we will unveil our brand-new UK Recovery Report 2020, which provides strategic thought leadership on the factors affecting the UK grocery retail and eating out markets due to the coronavirus pandemic; and our view on what the market could look like post coronavirus.

This report combines intelligence on external factors – including a detailed timeline of events and macro-economic data – with HIM/MCA Insight consumer and shopper data to understand behaviour pre coronavirus and during peak coronavirus quarantine.

We identify the likely winners and losers and combine this with consumer research regarding future intentions to build possible future scenarios of what post coronavirus/’adjusted normality’ could look like, including implications and recommendations.

Included in the report:

  • Coronavirus key events timeline


  • PEST analysis

    (Political, Economic, Social, Technological) analysis of the external environment and the impact coronavirus has had on each.

  • Consumer and shopper insight

    Key consumer metrics and insight on eating out and shopping behaviour pre and peak coronavirus, including analysis of historic data to unpick how this was affected by the last economic downturn.

  • The Dynamic Meal Equation

    The Dynamic Meal Equation (typical make up of meals consumed in/out of home) and how this has changed pre coronavirus vs. peak coronavirus quarantine, plus some scenarios for how this could look in ‘adjusted normality’.

  • Scenario planning

    Quadrant style mapping, which works through possible scenarios, highlighting key implications, opportunities and business development recommendations.

Download the brochure to find out more about how this unique report will help you plan ahead and understand the impact of the coronavirus pandemic on your business.


UK Recovery Report 2020

Understand the true impact of the coronavirus pandemic on the UK food and drink industry. Develop a post-pandemic strategy using robust forecasts and scenarios based on the attitudes and behaviours of UK shoppers and consumers.