Channel Pulse: a Strong Week for Delivery
29th April 2020
Here we have our findings from week 5 (w/c 20 April 2020) of Channel Pulse - our weekly measure of consumer and shopper behaviour across all UK food and drink channels.
A milestone week for grocery delivery
Grocery delivery has seen its share increase across all dayparts and most significantly at lunch (+1.9pp) and dinner (+1.5pp). This will have been aided by increased supply in the market as retailers work hard to increase slot availability in response to extraordinary demand. Tesco for example reached a milestone of fulfilling one million grocery deliveries in a week and has plans to further increase this to 1.2mn.
Foodservice delivery sees a positive uptick this week
Meanwhile, foodservice delivery/takeaway also saw its share increase modestly at the dinner and snack dayparts. As referenced in last week’s article, the channel has not benefited as much as might have been expected from the closure of restaurants. However, looking forward to the coming week, consumers anticipate that they will use the channel slightly more – possibly as several more operators have made announcements regarding re-opening on a collection/delivery-only model.
The social distancing effect
As shoppers seek to get in and out of stores as quickly as possible – and social distancing measures are firmly in place – it is perhaps no surprise that ‘friendly and helpful staff’ has declined as a need for instore grocery trips. This need saw a fall of -4pp at dinner and -3pp at the snack day part. Familiarity (‘where I always go’) wins across all dayparts as the number one shopper need, again reflective of the desire to increase speed of shop and therefore opting for a store which the shopper is familiar with.
Discounters see increase in expected usage
For the fifth consecutive week, supermarkets and convenience stores are expected to see the greatest increase in usage in the coming week. Online grocery has also seen a slightly higher positive swing than in previous weeks, in line with the news about more slots becoming available. Meanwhile, Discounters have seen their highest expected increase in usage (+11%) across the five weeks we’ve been tracking Channel Pulse. Aldi recently became the latest retailer to offer vouchers allowing shoppers to shop on behalf of the vulnerable.
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