Channel Pulse: In-store grows share as shoppers venture further afield

Here we have our findings from week 12 (w/c 8June 2020) of Channel Pulse [LINK to product page] - our weekly measure of consumer and shopper behaviour across all UK food and drink channels.

Grocery in-store grows at the expense of delivery

Following several weeks of strong performance for grocery delivery, this week grocery in-store grows share across all meal occasions. Growth was particularly strong at dinner, up 4.6pp to 66% share, followed by breakfast (+2.5pp), snack (+2.4pp) and lunch (+2.1pp).

We’ve seen many initiatives from the grocers recently to enhance their social distancing measures to encourage shoppers back to stores. For instance, Asda is trialling a ‘virtual queue’ at its Middleton store in West Yorkshire, allowing shoppers to log in remotely and wait in their cars until they are permitted to enter the store.

Meanwhile Aldi has been trialling traffic lights at the entrances of some of its stores as a means of limiting the number of customers entering at one time. The automatic doors, which only open when the light is green, are being rolled out nationwide following an initial trial in ten stores.

Shoppers venturing further afield  

As lockdown measures begin to ease, shoppers not only appear to be more confident about returning to stores, but also appear willing to venture further afield. This week, ‘proximity’ – the need of ‘it was close to where I was’ has declined across three meal occasions: breakfast, lunch and snack. However, this need has increased at the dinner occasion (+3pp) suggesting shoppers are looking close to home for a meal for tonight solution – representing a great opportunity for convenience stores.

Positive outlook for takeaway and recipe boxes maintained   

Takeaway delivery maintains its strong positive channel swing this week. The re-opening of McDonalds has revealed huge pent up demand for the fast food chain, with stories of long queues since Drive Thrus reopened on 10 June. As of this week, the restaurants are also opening for walk-in and takeaway. Greggs has also announced that it is reopening 800 of its 2,000 stores this week.  

Recipe boxes have also seen a continued positive predicted channel opportunity. In an interesting collaboration, Nandos has teamed up with recipe box brand Mindful Chef to launch two limited-edition recipe boxes which will be available from 14th – 27th June.

 

UK Convenience Market Report 2020

A comprehensive overview of the Convenience channel in the UK including detailed market sizing, competitive landscape and consumer metrics, as well as a dedicated coronavirus section to show the impact lockdown has had on shopper behaviour.

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