PUBLISHED 10 OCTOBER 2017
Convenience is as popular as ever in Ireland, with shoppers visiting a convenience store on average at least twice a week. However, time spent and subsequently money spent in store is falling behind that of the UK for example. In fact, 2 in 3 shoppers spend less than 5 minutes in a store in Ireland compared to less than half of those in the UK and it’s even less in the rest of Europe.
What this hot topic insight will cover
- Who is the Irish convenience shopper
- Key shopper missions
- Account specific detail
- What is unique about the shopping behaviours and attitudes of the Irish shopper
- Key factors that influence purchase decisions