Irish Shopper Research and Insights
Our Irish based research and insight experts understand the market and aim to help our clients unpick the attitudes and behaviours that make the Irish shopper so unique.
Our research speaks to shoppers at each stage of the path to purchase journey. Capturing insight on what are the important factors that drive shoppers to choose a particular retailer and what does that retailer need to satisfy in order to meet their needs. When in store what factors influence their purchase decisions – from the role of price, promotions, brands v own label, in-store display and store staff. We capture key metrics on purchases, spend, basket size and frequency to benchmark between shopper types and retailers helping to understand where they under and over index to help isolate areas of opportunities and potential threats.