PUBLISHED 19 JUNE 2019
With access to vast amounts of information from social media platforms to health websites, it is clear that health is high on the agenda for consumers, with many now considering themselves experts in what it means to be ‘healthy’. But, how do consumers define healthy?
What this hot topic insight will cover
- The importance of health to shoppers
- Shopper behaviours – retail vs foodservice
- Shopper satisfaction – convenience vs supermarkets
- Health in action