New Product Development: Foodservice Insight


Understand foodservice hierarchies around NPD. What information do foodservice operators want to receive, and from where? Identify whether operators see new products as permanent or temporary additions to their range and how often they ideally want to be introducing new products/dishes.

What this hot topic insight will cover

  • Which categories, and to which operator types, are NPD launches most important
  • Where operators find out about NPD
  • What makes an NPD launch successful
  • How to support foodservice operators in NPD launches

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