PUBLISHED 24 APRIL 2020
Featuring unique insights based on actual retailer shopping behaviours gained through our wholesale partners, the eCommerce report provides a comprehensive guide on how to win within this increasingly complex channel. The principles that this report offers can be implemented to deliver short term successes and long term gains with your wholesale customers.
"The Wholesale eCommerce report that HIM produced in 2019 was a really insightful actionable deck. The data they have is unique and we have used this within Kellogg across the UK and Europe to develop a strategy"
~ Dean Mcelwee, European E-commerce leader - Kelloggs
What this hot topic insight will cover
- Path to purchase - how can you tailor your strategy to maximise the differing opportunities?
- Opportunities within search - how do retailers search for products? What is their search decision hierarchy?
- Media and promotions - how important are promotions? What are the most effective media types?
- Ensuring NPD success - how do retailers find NPD? What are the best ways of driving NPD engagement online?
- Enagagement and activation - which day of the week is most popular for orders? What is the most common time of day?
- App exclusive mechanics - how to best engage with retailers through text and rich push notifications?