Crediton Dairy: Winning More Listings In the Convenience Sector

Crediton Dairy is one of the UK’s leading dairy drinks businesses producing a comprehensive range of fresh flavoured and functional chilled milk drinks, iced coffee drinks and long life milks & creams. 


THE CHALLENGE:

Crediton Dairy wanted to gain more listings within the convenience sector & wanted to show the opportunity for the Moo brand within the sector.


HIM's SOLUTION:

Sponsoring a retail panel made up of 12 progressive retailers and combining this with our shopper insight allowed Crediton Dairy to put together case studies to take to retailer head offices.


THE OUTCOME:

Crediton Dairy gained listings in Londis & Budgens as well as developed long lasting relationships with key retailers.

 

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